Intellectual Property: A Strategic View from an Organizational View Point

Intellectual Property:
a Strategic View from an Organizational View Point

by
Diletta Fuxa | Head of the Econometrics Unit at Crowe Valente
Carola Valente Della Rovere | International Liaison Manager and Board Member at Crowe Valente

Intellectual property is increasingly one of the most valuable assets within multinational groups. Yet its significance extends far beyond patents, trademarks, or legal ownership. Intellectual property reflects how innovation, expertise, and strategic decision-making are embedded throughout an organization.

Beyond Legal Ownership

In today’s global business environment, innovation rarely originates from a single entity or department. Research teams, engineers, product managers, marketing specialists, and operational functions all contribute to the creation and evolution of intangible assets. As a result, intellectual property should be viewed not only as a legal asset, but as the outcome of coordinated organizational capabilities.

Understanding the DEMPE Framework

The DEMPE framework — Development, Enhancement, Maintenance, Protection, and Exploitation — provides a useful lens through which companies can understand how intangible value is created and sustained over time. Rather than focusing solely on ownership, DEMPE highlights the activities and decisions that drive innovation throughout its entire lifecycle.

Intellectual Property as a Business Process

Successful intangible assets require continuous investment and oversight. Innovation does not end with development; it must be enhanced, maintained, protected, and ultimately deployed in the market to generate value. Each stage involves different functions across the organization and contributes to the long-term success of the asset.

A Strategic Priority for Leadership

For CFOs and executive teams, intellectual property governance is not simply a legal or tax matter. It is a strategic issue that influences innovation management, resource allocation, and competitive advantage. Understanding where key decisions are made and how innovation is coordinated across the organization is increasingly critical for sustainable growth.

Intellectual Property as Corporate Capability

Ultimately, intellectual property reflects what an organization does best. Patents, brands, software, and proprietary technologies are expressions of underlying capabilities that drive long-term value creation. Companies that effectively align intellectual property governance with business strategy will be better positioned to compete in an increasingly knowledge-driven economy.

Intellectual property is more than an asset. It is a reflection of how organizations innovate, coordinate talent, and transform knowledge into sustainable competitive advantage.

IAFEI | QUARTERLY 61st Issue / Spring 2026